Roberta Farinola
Founder
Welligence Think Lab
Roberta Farinola is the Founder of Welligence, the Italian Think Lab dedicated to the evolving relationship between health, wellness, hospitality, and longevity. She is also the Founder of FARO Comunicazione.
With over 15 years of experience in strategic marketing and brand positioning, she specializes in advisory for the healthcare, wellness, luxury hospitality, and longevity sectors. Her work focuses on helping brands, clinics, medical spas, wellness destinations, and professionals build credible, ethical, and meaningful narratives in highly evolving and regulated markets.
Roberta combines strategic vision with a strong narrative approach, developing positioning strategies, communication ecosystems, personal branding projects, and experiential concepts that connect science, wellbeing, and culture.
Through FARO Comunicazione and Welligence, she explores how communication is becoming a fundamental infrastructure for trust, prevention, and the future of wellbeing.