The Full Experience

Longevity House: BrainSpace

Step inside the place where thoughts begin, emotions take shape, and the future is imagined. Explore your brain, your way.

House

From May 20-23, 2026, in Piazza XXV Aprile, Milan, BrainSpace House opened its doors to the public as a free immersive experience dedicated to one of the most fascinating and often overlooked organs we have: the brain.

Presented by Lundbeck Italia as part of the Milan Longevity Summit, the installation brought brain health into the heart of the city, positioning it as a fundamental pillar of how we live, think, and thrive over time.

Blending virtual and augmented reality, visuals, sound, and interactive storytelling, BrainSpace House transformed complex science into something intuitive, emotional, and deeply human.

Here, the brain became a space to explore, revealing how sleep, nutrition, movement, environment, and relationships quietly shape our cognitive and mental wellbeing every day.

The Adult Experience

A sensory journey designed to reconnect you with your inner landscape.

Through immersive environments and scientific insights, this experience invited you to reflect on the habits and rhythms that influence your mental clarity, resilience, and long-term wellbeing.

It was not just about understanding the brain,

it was about seeing yourself differently within it.

The Kids Experience

A playful, hands-on world designed for young minds and curious explorers.

Through interactive activities and accessible storytelling, children discovered how the brain works in a way that feels fun, surprising, and engaging, sparking early awareness around how to care for it.

Because understanding the brain should start early,

and feel like discovery, not instruction.

Talks & Public Sessions

Across the four days, BrainSpace House became a space for conversation as much as exploration.

A series of open talks and public sessions brought together experts and voices from the scientific community to unpack brain health and prevention in ways that are clear, relevant, and grounded in everyday life.

Program

BrainSpace Talks

20 May

21 May

23 May

6:30 – 7:15 PM

Piazza XXV Aprile, Milano

A guided journey into how the brain really works—where scientific insight meets curiosity and the latest in neuroscience innovation.

From its extraordinary ability to adapt to the underlying mechanisms behind neurological disorders, this session unpacks the brain in a way that is both accessible and grounded in real science. An opportunity to better understand one of the most complex organs we have—and what it takes to protect it and keep it healthy over time.

Speakers:

Giuseppe Lauria Pinter – Director, Clinical Neurosciences Department; Head of Neurology 1 – Parkinson’s & Movement Disorders, Fondazione IRCCS Istituto Neurologico Carlo Besta

Roberto Eleopra – Director, Department of Clinical Neurosciences – Fondazione IRCCS Istituto Neurologico Carlo Besta

Moderator:- Alessandra Tropiano – TV presenter, Sky TG24

BrainSpace House takes the brain out of specialist spaces and into the city.

An experience where science meets emotion, technology meets humanity, and where the future of our health begins, quietly, within us.