House
From May 20-23, 2026, in Piazza XXV Aprile, Milan, BrainSpace House opens to the public as a free immersive experience dedicated to one of the most fascinating and often overlooked organs we have: the brain.
Presented by Lundbeck Italia as part of the Milan Longevity Summit, the installation brings brain health into the heart of the city, positioning it as a fundamental pillar of how we live, think, and thrive over time.
Blending virtual and augmented reality, visuals, sound, and interactive storytelling, BrainSpace House transforms complex science into something intuitive, emotional, and deeply human.
Here, the brain becomes a space to explore, revealing how sleep, nutrition, movement, environment, and relationships quietly shape our cognitive and mental wellbeing every day.
The Adult Experience
A sensory journey designed to reconnect you with your inner landscape.
Through immersive environments and scientific insights, this experience invites you to reflect on the habits and rhythms that influence your mental clarity, resilience, and long-term wellbeing.
It’s not just about understanding the brain,
it’s about seeing yourself differently within it.
The Kids Experience
A playful, hands-on world designed for young minds and curious explorers.
Through interactive activities and accessible storytelling, children discover how the brain works in a way that feels fun, surprising, and engaging, sparking early awareness around how to care for it.
Because understanding the brain should start early,
and feel like discovery, not instruction.
Talks & Public Sessions
Across the four days, BrainSpace House becomes a space for conversation as much as exploration.
A series of open talks and public sessions will bring together experts and voices from the scientific community to unpack brain health and prevention in ways that are clear, relevant, and grounded in everyday life.
BrainSpace Talks
BrainSpace House takes the brain out of specialist spaces and into the city.
An experience where science meets emotion, technology meets humanity, and where the future of our health begins, quietly, within us.