The Consumer Shift in Wellness & Nutrition: Trust, Choice & Misinformation

Consumers are taking a more active role in managing their health — but navigating an increasingly complex and fragmented information landscape. From wellness trends to nutrition claims, trust is under pressure, and the line between science and marketing is often blurred. This session examines how consumer behavior is evolving today — highlighting where trust is being built, where it is eroding, and what risks are emerging.