Andrea Ludovico Baldessin

For 25 years, Ludovico Baldessin has been at the forefront of industry evolution, applying innovative models across Healthcare & Life Science, Publishing & Online Media, and Education.

After earning a degree in management engineering, he became a partner at Equart Multimedia, where he developed the digital division and collaborated with leading publishing, fashion, and healthcare companies.

In 2001, he became Business Development Director at DS MediGroup S.p.A., a holding company in the medical sector. There, he played a key role in the growth of its subsidiary, Edra S.p.A.—a joint venture between Telecom Italia and DS MediGroup—eventually becoming its CEO in 2003.

Under his leadership, Edra became a benchmark for digital healthcare in Italy. In 2008, he guided its integration into Reed Elsevier (now RELX), a multinational group, where he held increasingly senior national and international roles in business and digital solutions development.

In 2013, he successfully led the carve-out of Elsevier Italia’s activities and its rebranding as Edra LSWR, fostering the growth of a new Italian entrepreneurial venture and strengthening its core business areas.

Today, he is a partner and CEO of Edra S.p.A., the parent company of LSWR Group, which boasts over €66 million in revenue and 700 employees, positioning itself as a leader in professional knowledge development. He also serves on the Boards of Directors of La Tribuna S.r.l. and Edra Urban & Partner.