Daniela Cerrato

CMO

Daniela Cerrato is the Chief Marketing Officer of Mondadori Media Digital which, with its digital editorial brands MypersonalTrainer, The Wom, GialloZafferano and Webboh, leads their respective market segments.

She has been part of the Mondadori Group since 2010, where she headed the Digital Women’s Mass Market Business Unit, contributing to the growth of Donnamoderna.com, Cosmopolitan.it, SalePepe.it and Starbene.it. In 2022, she launched The Wom, the digital magazine dedicated to real women, now the top choice among Italian women under 35.

Her career path is both “digitally native” and international: she lived in New York for five years, working in early internet start‑ups before founding her own web agency, ThinkCyber Inc. She also served as President of the Italian chapter of Webgrrls, an association committed to reducing the gender gap in internet use. After returning to Italy in 2000, she worked at Ciaoweb (Fiat‑Ifil Group) and later joined Matrix (Telecom Italia Group), where in 2004 she became Director of Content and Community for Virgilio.it, Italy’s leading web portal.

She is also active as a panelist in the digital communication industry and as a mentor for young women (including StartupItalia’s #UnstoppableWomen). She curated the books La mamma è sempre la mamma (Mondadori) and The Wom Power. La guida per essere te stess\ (Mondadori Electa), and created and hosted “Rete!”, a segment dedicated to the internet on the La7 news program